EDWARD CHARLTON
Edd is a retail expert with experience spanning commercial buying, consumer behaviour and social commerce. Combining years of retail leadership with an engaging on screen presence, he has become a trusted voice for brands, broadcasters and media outlets, helping audiences understand the trends, technologies and innovations shaping the future of retail.
His career is built on extensive experience in retail buying, merchandising and commercial strategy, giving him a deep understanding of consumer behaviour and the evolving retail landscape. From leading buying decisions for major retailers to advising brands on social commerce, Edd combines commercial expertise with industry insight to help businesses stay competitive, relevant and ready for the future.
Professional Milestones
Present
International Retail Commentator & Presenter
International retail commentator and presenter, providing expert insight on consumer behaviour, shopping trends and the future of retail across television, radio, live events and digital media for leading brands and national broadcasters.
2021
Business Development New Brands & Distribution
Supporting brands through every stage of market entry, from product selection and retail strategy to distribution, commercial planning and go to market execution across the evolving UK retail landscape.
2019
Business Lead Launch TikTok Shop UK
Helped launch TikTok Shop in the UK, working with brands to develop social commerce strategies, onboard new sellers and accelerate growth through livestream shopping and digital retail innovation.
2015
Buying Manager Various Retail
Led commercial buying across technology, toys, home and lifestyle categories, managing product strategy, supplier partnerships and profitable ranges for leading UK retailers in competitive consumer markets.